5 Best SMS Marketing Apps for Shopify That Work in 2025

A breakdown of what’s changed in SMS marketing for Shopify in 2025, what still works, and 5 apps that actually help you increase retention and repeat sales.

Most Shopify stores treat SMS the same way they treat email: send a bunch of messages and hope for coversions.

But that doesn’t really work anymore.

People still open texts, but if the message feels generic or forced, they don’t engage. They ignore it, delete it, or unsubscribe altogether. And if you're paying per message, that’s a fast way to burn cash.

If you're looking for the best SMS marketing app for Shopify, it's not just about features. It’s about what actually helps you stay useful without sounding like a promo blast.

Let’s look at the numbers first.

What the Data Says

Open rates are still 90%+ — but only if the message doesn’t feel automated
Click-through rates (CTR) for SMS hover around 10–12%, compared to ~2% for email
SMS opt-out rates spike when stores send more than 3 texts per week
Abandoned cart recovery via SMS converts 21–35% better than email in most Shopify verticals
Over 60% of shoppers prefer text over email for shipping updates and product reminders
Brands that use two-way messaging (support-style check-ins, conversational offers) see 20–40% higher repeat purchase rates

Numbers show that SMS still works. But only if you’re using it right.

Now let’s walk through what’s changed, what still works, and which apps are actually worth using this year.

What’s Changed in 2025

Texting still works — if it doesn’t feel like marketing
People don’t mind hearing from you. But they do mind bad timing and generic offers. The best responses usually come from simple, direct messages — like “Everything good with your order?”
Richer messages are easier to send now
Most modern tools let you add product links, images, or quick replies. You don’t have to overdo it, but it helps when you're suggesting bundles or new arrivals.
Bulk messages are losing their edge
One-time blasts to your whole list used to drive sales. Now they mostly drive unsubscribes. Smart timing and relevance win.
Automations are everywhere — but too many stores still sound like SPAM
Customers can tell when you’re faking personalization. If you're automating, keep it honest. Keep it human, the best SMS marketing app for Shopify should help you automate without sounding automated.

How to Collect SMS the Right Way

Getting someone’s number is harder than it used to be — but not impossible. You just need to make the exchange worth it.

Here’s what still works:

Show a pop-up offering a small promo code in exchange for a phone number
Keep the copy simple — no overpromising, no fake urgency
Mention they’ll only get order updates and helpful offers (not daily spam)
Trigger the code right away and follow up with a welcome message that sounds like support, not sales

You can do this inside Shopify or with most modern popup tools. It’s basic, but it works — and that first interaction sets the tone for everything else.

So, now we can get into the best part: what’s the best SMS marketing app for Shopify that actually fits how people shop now?

The 5 Best SMS Marketing Apps for Shopify (Ranked by Testing)

1. Evolvoom.io

Best for: New dropshippers who value their time and budget.

Evolvoom is the future of SMS marketing. Instead of preloading promo templates, it uses Conversation AI model that acts like a support rep — checking in after orders, following up with product suggestions, and answering replies.

The messages sound like a person. The logic is already built. And it handles abandoned carts, re-engagement, and upsells without you needing to build a thing.

If your goal is to keep customers engaged without sounding like a sales funnel, this might be the best SMS marketing app for Shopify for you.

Pricing: $25/mo + 14 days free trial.

2. Postscript

Best for: Medium size dropshipping businesses.

Postscript has been around for a while and it shows. You get strong segmenting, solid analytics, and full control over who gets what message and when. It’s great for stores that already have systems in place and just need tighter SMS controls.

Just know you’ll need to build most of your flows manually — it’s powerful, but not plug-and-play.

Pricing: starts from $30/mo

3. Omnisend

Best for: Big brands running both email and SMS.

Omnisend combines email and SMS into one platform. If you want fewer tools to manage and solid prebuilt flows, it’s a good choice. It also has decent product recommendations and promo tools.

It’s not the most flexible when it comes to conversational messaging — but it does the job if you’re focused on offers and reminders.

Pricing: starts from $41/mo

4. Klaviyo

Best for: Data-driven stores that want precision.

Klaviyo’s SMS system feels like an extension of their email platform — which is a good thing if you like deep control and segmenting. You can create sequences based on exact behaviors and even predicted next orders.

Downside? It’s built for operators who already know what they’re doing. Steeper learning curve. But powerful once you’ve got it running.

Pricing: $60/mo

5. Attentive

Best for: More advanced teams that care about polished campaigns and visual SMS.

Attentive’s strength is in its design — interactive messages, branded experiences, and built-in testing. It’s great for larger brands or those trying to run high-AOV campaigns through text.

Just be ready for a bigger bill and more setup work.

Pricing: not publicly listed